Brooks McFadden

Hi there! I’m Brooks…

I’m an instructional designer specializing in responsive, learner-centered eLearning with intuitive, meaningful interactivity.

I currently work as an eLearning developer in at R1 RCM, a healthcare revenue cycle company, where I partner with subject matter experts to design storyboards, build interactive multimedia, and deliver content through LMS platforms.

View Work Samples

How I can help…

Data Analysis

Review and collect data to inform decisions regarding project plans, learner needs, content creation, publication, and delivery.

Project Management

Outline project timeline into phases for shareholders and contributors to meet intended learner objectives and organization outcome.

Content Creation

Create branded eLearning (i.e., interactive courses, videos, infographics, etc.) that addresses learner preferences and performance gaps.

Campaign Delivery

Prepare and test campaigns prior to launching communication campaigns, then actively monitor pre-determined metrics and learner interactions to make any necessary adjustments

Experience

eLearning Designer

R1 RCM

2022 - Current

- Designed and developed eLearning content using Articulate Storyline and Rise 360.
- Managed onboarding and maintenance of learning materials in SharePoint.
- Published and tested courses in the LMS for functionality and reporting.
- Conducted QA reviews to ensure brand alignment, clarity, and accuracy.

Marketing Director (Volunteer)

Flourish Point

2021 - 2023

- Developed fundraising campaigns, press releases, and advertising materials.
- Established and maintained organizational branding and voice.
- Managed website updates to improve SEO and user experience.
- Promoted events and generated leads for counseling services.

Marketing Manager

Andersen Hitches

2019 - 2022

- Managed social media, email marketing, website content, and design assets.
- Led packaging and website redesign during company rebrand.
- Collaborated cross-functionally and with contractors on marketing initiatives.
- Implemented CRM, driving a $40,000 increase in e-commerce sales.

Freelance Photography

Brooks McFadden Photography

2011 - 2021

- Provided wedding day photography for local and nationwide clients.
- Managed client communication, scheduling, contracts, and payments.
- Promoted services through consistent social media content and engagement.
- Designed and maintained a portfolio website to showcase work.
- Collaborated with wedding and creative professionals on promotional content.